United Christian Music Kindergarten
United Christian Music Kindergarten (UCM) was envisioned as a nurturing environment for children in Hong Kong, a supportive environment of learning and growth backed by the foundations of their unique music focused curriculum.
Constructed from the defining elements of UCM, the logo represents a myriad of motifs meaningful to the core and beliefs that shaped the kindergarten. At the forefront is the harp, an instrument spanning a vibrant history dating back to biblical times, serving as an important Christian symbol for music, joy and worship. Characteristic of its educational nature, the logo is formed to resemble a crest, the representative symbol used for academic institutions. Also embedded in the logo is the three crosses of Christianity, a prominent symbolic reference in the religion loaded with profound meaning. Lastly, the logo constructs and overall ‘U’ form taken from the UCM name.
The brand identity is accompanied by a series of supporting graphics introduced in a vibrant palette, applied across printed stationeries and collaterals. Building a playful graphic language, a set of icons are designed for signage across the school campus.
Constructed from the defining elements of UCM, the logo represents a myriad of motifs meaningful to the core and beliefs that shaped the kindergarten. At the forefront is the harp, an instrument spanning a vibrant history dating back to biblical times, serving as an important Christian symbol for music, joy and worship. Characteristic of its educational nature, the logo is formed to resemble a crest, the representative symbol used for academic institutions. Also embedded in the logo is the three crosses of Christianity, a prominent symbolic reference in the religion loaded with profound meaning. Lastly, the logo constructs and overall ‘U’ form taken from the UCM name.
The brand identity is accompanied by a series of supporting graphics introduced in a vibrant palette, applied across printed stationeries and collaterals. Building a playful graphic language, a set of icons are designed for signage across the school campus.
